SAP
Two AI agents, one pattern
Led the design of two AI agents on SAP Business Network for Sapphire 2026 — and set the pattern the team now uses for every transaction-document agent that follows.
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Hi, I'm Chris.
Product Designer
& Systems Thinker.
Senior Product Designer with a research and systems background. Currently at SAP Business Network designing AI agents for enterprise buyers and suppliers. Based in Vietnam.
A crossword of me.
Click the green cells
Selected work (the full-time kind)
2026
2024
KATALON
When customers refuse to use your product, you fix the navigation
Enterprise customers were refusing to adopt Katalon Admin because of cumbersome navigation. A heuristic evaluation surfaced 6 pain points, an object-oriented IA strategy resolved them, and a new navigation system shipped in Q4/2023.
Read case study2023
KATALON
Katalon Recorder redesign
Led the redesign of Katalon Recorder — from an outdated Selenium-IDE clone to a modern, user-centered interface. Delivered a 33% increase in new users the quarter after launch.
Read case study2018–2021
SALESHOOD
Hoodie Design System
SalesHood's design system, built from scratch. Unified visual language across the platform, sped up design and engineering delivery, and aligned designers and engineers on a single shared vocabulary.
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SALESHOOD
SalesHood platform revamp
Revamp of a sales enablement platform to set growth direction. User-centred redesign with new features and a comprehensive restructuring, showcased to the Board of Directors.
Read case studyA bit about me
I live where theory meets practice.
And I think that's exactly where good design happens.
I came to design through media, art, and HCI — and I've never stopped treating it as a field worth studying, not just practising. I read the books, follow the research, and bring that rigor into the work I ship. I still believe design has a core worth protecting — one that research and craft, not just speed, can reach.
More about meThings I make on the side
When I'm not designing enterprise software, I'm exploring the edges — audio-reactive art, accessibility research, game design, and mapping services. Curiosity-first, not client-first.
Personal experiments
Side projects, research, and creative experiments.
2023
Pedestrian Mapping
Mapping and navigation service for pedestrians in outdoor spaces.
2023
Proxemics in Metaverse
Research on personal space for vulnerable groups in virtual environments.
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2022
Buddy
Educational application for children with developmental disorders.
Interested in collaborating?(Or just chatting)
Whether you're stuck on a design problem or just curious about my work, drop a line.